NIQ Unveils Consumer Tech Industry Trends 2025 Report: Global Sales to Hit $1.29T
Spotlight on growth areas in Home Entertainment and Gaming, Smartphones, Health Tech, and Workplace Tech
- Global value growth will be led by emerging markets, including +5% growth projected for China.
- AI has potential to drive premiumization but requires increased focus on raising consumer awareness of “visible” benefits.
- Consumers continue to demonstrate purpose-driven spending.`
NielsenIQ (NIQ), a leading consumer intelligence company, today released its Consumer Tech Industry Trends 2025 report, forecasting global Consumer Tech & Durables sales to reach $1.29 trillion—driven by emerging markets, replacement cycles, and premium innovation—in the year ahead.
“To grow in 2025 and beyond, manufacturers and retailers must lead with value—real innovation that resonates with today’s purpose-driven consumers,” says Julian Baldwin, Global President of Tech & Durables, NIQ. “The opportunity lies in products that improve performance, enhance everyday experiences, and offer visible returns on investment. Premiumization, especially through AI, is a key growth lever, but only if it’s intuitive, accessible, and clearly beneficial.”
Top 2025 Tech Trends:
- Home Entertainment and Gaming: Immersive Wins, But Timing Matters.
- Smartphones: Premiumization with a Purpose
- Health Tech: Top Performer with Premium Potential
- Workspace Tech: Time to Replace
- Promotional Events: Deals are Driving Tech Purchases
- Regional Outlook: Emerging Markets to Lead Growth
Why These Trends Matter for 2025
NIQ’s Consumer Tech Industry Trends 2025 report equips businesses with a forward-looking roadmap to unlock category growth, target evolving personas, and drive revenue through data-backed innovation.
Download the full report to explore consumer tech’s most promising sectors and strategic imperatives.
About NIQ
NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world’s population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
For more information, please visit www.niq.com
© 2025 Nielsen Consumer LLC. All Rights Reserved.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250402347806/en/
Contacts
Media contact: Sweta Patra (sweta.patra@nielseniq.com)