Nigerian music streaming service iROKING has unveiled a music player that can be embedded in blogs or website, extending the reach for its more than 35,000 songs.

The iRoking player became available earlier this week and comes with customisable features.

The tool further allows track to be shared via social networks such as Facebook and Twitter.

“We are always fine-tuning our online tools to further support legal and accessible digital distribution and we hope our fans love this new feature – they should keep an eye out for more player features coming very soon,” said Michael Ugwu, chief executive of iROKING.

Apart from having access to 400 artists’ songs and albums, iROKING says it also manages the YouTube channels of more than 80 artists, delivering 15 million video views on average a month and more than 130,000,000 views across its pages.