Delivering a new level of customer experience
David Cosgrave, Customer Intelligence Lead: EMEA South at SAS, says regardless of your industry, customers will compare you to modern CX leaders, like Amazon and Uber.
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Are hybrid AI implementations the answer?
Open source and proprietary artificial intelligence implementations offer benefits and disadvantages, says SAS.
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Obtaining customer data for analysis - in a hassle-free manner
Online retailers gain access to a wide variety of electronic data about customers, each time these clients visit their website. In order to best utilise this information and improve their services, retailers need to understand that there are effectively two types of customers - those that are known quantities, and those that are unknown.says David Cosgrave, Customer Intelligence Practice Lead: EMEA South at SAS.
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How analytics can take the 'black' out of Black Friday
David Cosgrave, Customer Intelligence Practice Lead: EMEA South at SAS says it should be remembered that while the Black Friday sales are an extremely busy time for retailers, it is an equally busy period for consumers.