Guardians of the brand: Why cyber security is your digital marketing MVP
Incorporating cyber security into your digital marketing strategy is a proactive approach to maintaining brand integrity.
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Ethics meets algorithms: Navigating AI’s role in digital marketing
A notable example highlighting the risks of unethical AI use is the controversy surrounding AI-generated content that misrepresents individuals or groups.
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AI sovereignty and ethics: The narrative of 2024. What does 2025 look like?
In 2025, more companies will integrate ethical considerations into the earliest stages of AI development, rather than treating ethics as an afterthought, says Nazareen Ebrahim, founder and CEO of Naz Consulting International.
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Naz Consulting International debuts digital marketing package for SA small businesses
The subscription-based service offers e-mail marketing, analytics and reporting, basic and local SEO, social media management and corporate identity refreshes.
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Revolutionising productivity and marketing: SA perspective on the latest AI tools
AI-driven marketing tools empower businesses to make data-driven decisions, personalise customer interactions and optimise their marketing strategies, says Nazareen Ebrahim, founder and CEO of Naz Consulting International.