Kenya's largest mobile operator Safaricom has released a suite of new data products which it claims will simplify the purchasing experience for data users on its network.

Subscribers will be able to access faster data more easily, the company has stated in a press release and says this is because of the ability to leverage what it calls its "sustained investments in data infrastructure".

The company says the offering benefits the subscriber in terms of pricing, data can be used for longer periods and there is an extension of data bonuses.

"At Safaricom, we are keen to democratise data so that the subscriber can reap the digital dividends that access to the internet can provide," said Sylvia Mulinge, director, consumer business.

According to the company it has invested over KSh30 billion (approximately US$292 million) in its data offering over the last financial year, including in 4G product and fibre networks.

In early December 2014 the mobile company launched its LTE Advanced network in Mombasa and Nairobi.

It is also said to have 3,382 base stations. In May Safaricom announced its intention to push LTE to over a dozen new regions by December.

According to results for the last financial year, the company reported its active monthly mobile data customers stood at 11.6million, representative of 50% of Safaricom's customer base and a revenue of KSh 14.8billion