Egyptian e-commerce platform for health products, WellPal, has relocated to Saudi Arabia after securing an undisclosed investment round from an angel investor.

Founded in 2019 by Mohamed Ali and Mohamed Tantawy, WellPal, a Flat6Labs portfolio company, offers through its app health products for fitness and wellness.

WellPal eyes further regional expansion after enhancing its position in Saudi market, it said in a statement.

“This fresh capital injection will enable WellPal to accelerate its mission to become the go-to platform for health-conscious consumers throughout Saudi Arabia,” said the company.

The company operates on a dropshipping business model, leveraging technology to connect consumers with a curated selection of health and wellness products from trusted suppliers and vendors.

This model streamlines the supply chain process, allowing WellPal to offer a wide range of products without holding inventory or managing fulfilment logistics.

Wellpal’s future roadmap includes integrating an AI engine that will provide personalised recommendations to support the Saudi Arabian population in their health and wellness journey, according to the company.

It also plans to expand its product offerings in the Middle East North Africa region, establish key partnerships with local and international health brands, and 'further refine its platform' to deliver an even more flawless user experience.

Mohamed Ali, Wellpal’s CEO and co-founder, comments: “We are proud to support the Saudi Vision 2030, particularly in enhancing the quality of life for its citizens. Through WellPal’s AI-powered features, we look forward to providing tailored health and lifestyle products that can help our customers make smarter and healthier choices.”