Amaka Studio, a social publishing platform that empowers Pan-African content creators, has announced the successful completion of its $2 million seed funding.

The platform allows content creators to reach global audience and make money through subscriptions.

Equitane is the lead investor, with Morgan Stanley Inclusive Ventures Lab, Silverbacks Holdings, and a group of angel investors also taking part.

Amaka's founder, Adaora Oramah, said the funding enables the start-up to develop to a full technology environment for creators to share material while also getting commissioned for their work on platform.

A significant percentage of the funding will be allocated to the development and expansion of its platform.

With this funding, Amaka has also introduced Amaka Gigs, a platform designed to facilitate connections between brands and Pan-African creators.

It is anticipated this platform will allow brands to discover, commission, pay and manage creators through a streamlined process.

“We aim to compensate Black and African creators for their work and address their current pain points while allowing audiences to browse and support both emerging and established content creators,” said Oramah.

“From content creation and commissioning to financial inclusion, we are driving economic impact and change for a dynamic community that has been routinely underserved.”

Amaka was founded in 2021. It has grown to be a community of over 50 000 creators and businesses.

Anish Jain, CEO of Equitane, said, “This partnership reflects our commitment to fostering environments where technological and creative sectors intersect to promote economic growth and societal progress.”