Voice and social media mobile apps firm Kirusa has partnered with Nigeria's Etisalat to launch some of its popular services in that country.

Kirusa’s partnership will see the launch of mobile services namely ‘Celeb Connect’ and ‘Sports Connect’ to be available to Etisalat Nigeria subscribers.

Celeb Connect links celebrities and fans, adding voice to their interactions, and provides a seamless flow of messages and creation of micro blogs.

With Sports Connect subscribers can receive daily updates such as team news, pre and post-match analysis and quotes of team managers as well as players.

A statement reveals that Etisalat Nigeria customers will be able to stay connected with their favourite celebs and also receive exclusive sports voice bytes on their mobile phones.

The services can be accessed on both smartphones and feature phones, the statement added.

Commenting on the launch, head of digital media at Etisalat Nigeria, Adia Sowho said, “We are excited to partner with Kirusa for Celeb and Sports Connect services. These popular services attract customers’ attention and connect them to their favorite stars.”

Kirusa's vice president of sales Taranjit Singh Batra added, “While voice chatting with a celebrity used to be a dream earlier, we are making it a reality for Etisalat Nigeria subscribers with Celeb Connect. With Sports Connect, soccer fans will stay updated on all the football action, from Spanish League to Premier League, and all other soccer tournaments around the world, right from their mobile phones.”