Mohammed Mosam is the Regional Product Marketing Director for Sage Africa and the Middle East. With a distinguished 20+ year career in the accounting and business software industry, His expertise spans technical, product management, and pre-sales roles, enabling him to craft and execute go-to-market strategies that are both innovative and impactful.

He is passionate about driving a human-centric approach to digital transformation, where AI not only streamlines routine tasks but also enhances the strategic capabilities of small to medium businesses.

Starting his career with Brilliant Business Systems in 1994, Mohammed was pivotal as Director of Support before JSE-listed Softline acquired the company and later Sage. Throughout his journey, he has consistently pushed the boundaries of technological innovation, focusing on how digital tools can reshape business models and drive sustainable growth.

Mohammed believes that AI-driven digital transformation will transform the business landscape by boosting efficiency, insight, and customer focus. He is committed to leading this evolution, ensuring that Sage remains a key player in delivering cutting-edge solutions that meet the ever-evolving needs of the market.

How co-pilots and generative AI will revolutionise financial management