A New-York based FinTech start-up, Coinseed, has launched an app to facilitate micro investments in the crypto-currency space and is looking to engage the Africa market.

"Anyone who's not into crypto is our target market," said Coinseed founder Sukhbat Lkhagvadorj. "We make it so quick and easy, that it takes the pain out of it. We offer eleven currencies (more coming soon). We just launched globally, and one of our most unique features is the portfolio management aspect of our platform. It allows you to completely reconstruct your portfolio in a single click, and follow other traders who are doing well."

Coinseed was borne out of the need to create an easier solution to enable small investments. Its founders believe that more people need to be involved in crypto-currency and blockchain to catalyse the technology. Regulation in the cryptocurrency world is expected to help grow investor confidence.

"To get more people involved with crypto, we need better regulations and ease of access to crypto-currencies," Lkhagvadorj added. "We want to financially empower everyone by providing easy access to crypto-currency investing. The general consensus is that investing only applies to people who have a lot of money to invest in the first place, or only (to) those people have access to enjoy the fruits of new technological inventions. However, we want investing in new technologies be accessible to everyone."

Though problems may arise in connecting the app directly to bank cards or with exchange rate fluctuation etc., the Coinseed team does not foresee any major operational challenges in Africa.

"We have just rolled out our app globally, so it should be just as functional in Africa," said Lkhagvadorj.

Based on feedback the company has received, he said: "They love the fact that they can put aside their small change to invest in crypto-currency. It makes it fun and you don't have to fry your brain to make investment decisions."

The project sees opportunity in the limited information on blockchain and crypto-currency available to the public. Its biggest threat is the ambiguous regulations in some countries as it expands globally.