A Kenyan mobile-based business-to-business start-up platform, Twiga Foods, which supplies retail outlets with bananas, tomatoes and potatoes has raised US$10.3 million in a series A funding round fronted by Wamda Capital.

As reported by techweez, the company, launched in 2013, wants to cement its stand in a market that is often disrupted by newer and innovative solutions. It hopes to diversify its product portfolio and launch advanced supplier services, in addition to increasing its vendor circle.

Twiga Foods says it has reached more than 2 600 vendors and sold more than 200 million bananas, with a 92% customer acquisition.

According to Twiga, vendors love the idea of goods delivered to them, hence it became a tech platform.

"Twiga is an outcome of the Nairobi start-up ecosystem, the years of investments that have gone into developing talent, supporting hubs, and attracting capital to the market," says Grant Brooke, co-founder of Twiga Foods.

Techweez reports, "Twiga's technology has spurred a replacement market for the wholesale market and has taken aggregated demand from customers and organising supply based on their requirements. It is a major feat that has enabled vendors to get access to a stable market at reasonable prices while cutting down on harvest losses."

According to techweez, Twiga is Kenya's largest basic food distributor with up to 4 000 orders a week. Following the investment, Wamda Capital's chairman, Fadi Ghandour will join Twiga's board of directors.