E-commerce ecosystem Jumia has launched an online sales campaign in Ghana ahead of Black Friday on 25 November 2022.

The company said the campaign ‘Jumia Black Friday’ has been organised to support consumers in Ghana amid the current economic climate, while enabling businesses and SMEs scale up “by reaching millions of consumers online.”

The theme for this year’s #JumiaBlackFriday is ‘’Price dada naa’’ which literally translates into ‘’same old prices’’.

The campaign begins on 4 November and runs until 27 November.

Jumia has promised discounts of up to 50% on all items.

CEO of Jumia Ghana, Tolulope Thomas, said, “The world is going through some tough times economically and Ghana is no exception. Throughout the year people have experienced challenges and we believe this is the best opportunity we have to support them by helping them to save an extra shilling. To our sellers and brand partners, we also continue to fulfill our pledge to bringing you closer to millions of consumers in order to grow your businesses, scale up and become more profitable.”

Jumia said it will facilitate flash sales at 10am, 12pm and 3pm via its app.

“There will also be brand days where specific brands will have products available at exclusively low rates during the campaign. Consumers who order can pay cash on delivery for selected items, pay via JumiaPay or via mobile money to the delivery agent. Orders can also be picked up at the nearest pick-up stations at reduced shipping fees,” the company added.

Country Manager of Jumia Services, Ghana, Richmond Carlos Otu said the campaign is also being used to promote sustainability. “Sustainability remains top on Jumia’s agenda this year … with our extra lean packaging and deployment of electric / solar powered motorcycles and bicycles, we are reducing the carbon footprint in Ghana while promoting a healthier supply chain process. With warehouse operations optimised for effective pick, pack, ship on Price Dada Na, more cash on delivery pickup stations launched, E-mobility vehicles rolled out , we are poised and ready to deliver safely and on time.”