Andella Matthews is Hexnode's regional sales director for Africa.

Mitsogo Inc.'s enterprise software division, Hexnode, has appointed Andella Matthews regional sales director for Africa.

Matthews's new role will involve driving strategic initiatives, strengthening Hexnode's presence across the continent, and forming critical relationships to power the company's growth trajectory in Africa, according to the business.

The company said Matthews has more than a decade of expertise in technology and SaaS sales, specialising in lead generation, account management, and business expansion.

Her career has included leadership positions in globally recognised organisations like as Oracle, Capgemini, Sophos, and EY, where she has regularly achieved targets and established long-term client connections.

In a related development, the company said Matthews’s appointment comes at a transformative period for Hexnode in Africa.

It said under her leadership, Hexnode has already achieved significant milestones, including the strategic partnership with DCC Technologies, an ICT distributor in South Africa and the SADC (Southern African Development Community) region.

Additionally, it said Hexnode’s establishment of a South African office underscores the company’s commitment to delivering localized support and expertise to businesses across the continent

Hexnode, a Unified Endpoint Management (UEM) company, provides enterprises with a platform for managing and securing varied device fleets.

According Hexnode, it streamlines device lifecycle management while strengthening security measures, since it supports a wide range of operating systems such as Android, iOS, macOS, Windows, Fire OS, and tvOS.

As regional sales director, the company said Matthews will use her extensive knowledge of the SaaS business and experience in customer relationship management to establish Hexnode in the African UEM scene.

Tim Bell, Hexnode's VP of Sales for EMEA and APJ said: "Andella's extensive knowledge of the African market and strategic approach to connection building have already helped significantly to Hexnode's success in the region. We are convinced that her leadership will propel us to greater heights, allowing us to provide world-class solutions to our customers."

Matthews expressed her excitement for the post, saying, “The opportunity to be a part of a firm known for its dynamic growth and creative technologies is quite appealing. I am excited to contribute to our ongoing success and explore the incredible opportunities that lay ahead. Together, I am convinced that we can accomplish incredible things and make a huge difference in the region. Looking forward to seeing what we can do in the future!"