IBM is partnering with MIBB to launch an alternative operating model in select parts of Africa starting April 1, 2025.

International Business Machines (IBM), a US-born global tech giant, revealed yesterday a new operating model under which MIBB, a subsidiary of the Midis Group, will market and sell its products and services in 36 African countries.

Midis Group is an international technology and telecommunications company with over 50 years of experience in more than 70 countries, including about 170 affiliates across Europe, the Middle East and Africa.

IBM said the new operating model will go into effect in April and is a strategic step towards improving customer experiences and supporting partners' sustained success.

The company went on to say it has contributed significantly to Africa's growth for nearly a century by cooperating with African businesses, governments, and other institutions to generate value and enable their digital transformation and transition to Hybrid Cloud and Artificial Intelligence.

Regarding its new operating model, IBM stated: “Through this new model, IBM will operate in certain African countries through MIBB to empower partners to accelerate client innovation with IBM products and services. The new operating model demonstrates a commitment by IBM to a continued focus in Africa

“MIBB was selected due to its deep knowledge of the African market, its ability to scale operations and its commitment to IBM’s customers and partners. MIBB will market and sell IBM products and services in 36 African countries; thereby giving MIBB’s sales network direct access to IBM products, services, and support, further boosting innovation and growth in the region.”