A film calling for the capture of Ugandan warlord Joseph Kony has become the fastest video to surpass 100 million views on the Web, according to Visible Measures research.

The social video advertising company says the video hit the 100 million-mark in six days, beating the nine days it took an online clip of Susan Boyle singing on UK`s “Britain`s got Talent” to achieve the same feat.

The company also said Kony 2012 reached this milestone faster than the 18 days it took Lady Gaga`s “Bad Romance” music video to garner 100 million views.

Visible Measures said it calculated its Kony 2012 viewership statistics from over 750 clips across the Web, as the video has appeared on Web sites such as YouTube and Vimeo. The campaign has also generated 860 000 comments from viewers, according to Visible Measures.

“The main clip has 74 million views on YouTube,” said Visible Measures in a blog post. “The additional 38 million views come from the 750-plus clips uploaded by audiences across the Web. In other words, if you just look at the main clip on YouTube, you`re missing tens of millions of views for the campaign.”

As the Kony 2012 film has gone viral, its filmmaker, Invisible Children, has had to deal with widespread criticism that it has distorted and simplified facts in the online campaign.

The video aims to expose Kony`s guerrilla warfare tactics of using child soldiers as part of his Lord`s Resistance Army in Uganda, Democratic Republic of Congo and South Sudan.

The group of filmmakers, therefore, aims to bring Kony to justice at the International Criminal Court, where he is charged with crimes against humanity. But Kony reportedly fled Uganda to the Central African Republic five years ago, and the conflict in that part of the world has subsided.

“It`s raising awareness at a time when the matter is not important anymore,” says Allen Mutono, a Ugandan living in SA.

Another Ugandan, Angelo Azama, says: “As for the deliberate lies the video told to sell Kony as a monster by giving the impression that there was still a war in Uganda – I believe the Internet itself is dispelling that impression.

“Uganda has lived through many caricatures of its national reputation, including Idi Amin. It will survive this,” comments Azama.