Emerging markets mobile social media and value added services firm Kirusa has launched its ‘InstaVoice’ application in Ghana.

InstaVoice is a free application that runs on the non-proprietary android operating system and it enables users send short or long voice messages on smartphones across networks.

The chief executive officer of Kirusa, Inderpal Singh Mumick explained, “For persons using ordinary phones, the app leaves a voice message with the instruction to call a particular short code to access the voicemail
without extra charge, except the data used, which is far cheaper than normal text messaging.”

One of the distinguishing features of Kirusa InstaVoice is its ability to alert the user of missed calls within the app, thus enabling the app user to organise and receive or return all important calls.

InstaVoice is also interoperable with other social networking platforms.

The app enables users to record voice or text notes and share them instantly on Facebook and Twitter.

To install Kirusa app, mobile users in Ghana can download the InstaVoice app via the Google Play Store.

Registered in New Jersey, United States, in 2001 with the objective of connecting people through the power of the voice in emerging markets, the company has selected Ghana as its launch pad for InstaVoice in Africa due to the good relations it already enjoys with local telecom companies.

Already operating in about 15 African countries, Kirusa services are used by over 80 million mobile users in four continents. It serves 1.2 million calls a month.