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Mukuru, Digemy link-up to provide free financial literacy tool

Money Matters is currently available through WhatsApp, with plans to make it available on the Mukuru website and app in the near future.
Money Matters is currently available through WhatsApp, with plans to make it available on the Mukuru website and app in the near future.

Mukuru, a South African-based fintech company, has teamed up with Digemy, an online learning platform, to deliver financial literacy education to its consumers.

The partnership provides free financial literacy training to Mukuru customers, as well as the general public, through an education platform called Mukuru Money Matters.

Money Matters is currently available through WhatsApp, with plans to make it available on the Mukuru website and app in the near future.

The platform will cover four main themes: basic money and wealth principles, the necessity of saving, budgeting as a skill, and how to properly use credit and debt.

According to Mukuru CSI manager Deidré Vrede, the fintech company has invested in financial literacy to enable genuine financial inclusion. Vrede believes that, while technology may bridge the divide, financial education is a critical cog to empower true financial inclusion.

"As we journey with our customers up the financial ladder from pure cash-based transactions to ever more sophisticated digital products, we want to provide them with the tools needed to make positive financial decisions," Vrede says.

"Our education platform's goal is to equip our customers with the knowledge they need to make sound financial decisions," she says.

Vrede adds: "The partnership with Digemy is significant, because the two companies believe in the importance of education in general and financial literacy in particular. We feel that by combining their software and our reach, we can make a significant difference in the lives of our consumers."

"It is only natural that two businesses underpinned by technology and sharing the goal of making a meaningful difference should collaborate," says Kobus Louw, founder and managing director of Digemy.

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