Voice messaging and social media mobile apps provider, Kirusa, has announced the launch of its services, InstaVoice celeb and InstaVoice sports on Airtel's network in Rwanda.

In a statement Kirusa noted that Airtel subscribers in the East African nation will be able to directly engage with their favourite celebrities and connect with and get updates about their favourite football clubs and teams.

InstaVoice celeb provides a seamless flow of messages from celeb-to-fans and fans-to-celeb.

Meanwhile, InstaVoice sports allows subscribers to receive daily soccer updates such as team news, pre and post-match analysis and quotes of team managers as well as players.

Airtel Rwanda managing director, Teddy Bhullar said, "InstaVoice Celeb is a great way to connect with one's favourite stars, and with InstaVoice sports, our customers now have an easy access to sports voice bytes on their mobile phones. We are very excited to partner with Kirusa and bring forth these engaging services to our customers in Rwanda."

Kirusa's InstaVoice celeb has 4.5 million fans in seven countries, while InstaVoice sports reaches 3 million followers.

Barinderpal Mumick, vice president of operations at Kirusa added, "Not only does Kirusa have a strong technology road map and global experience, it also has a proven track record in working with celebrities in Africa. We are confident Airtel Rwanda subscribers will be thrilled using the InstaVoice Celeb and InstaVoice Sports services."