As the race to migrate to cloud intensifies, Metrofile Cloud today announced the launch of EverFiles, a cloud storage platform geared for businesses in South Africa and East Africa.

The information and data management company says the move is intended to meet the continent's growing demand for secure and efficient cloud storage solutions.

Metrofile believes its EverFiles platform will have an impact on the rapidly expanding enterprise file synchronization and sharing (EFSS) sector.

The Johannesburg-based company asserts that in a market (Africa) that is rapidly embracing digital and cloud-based solutions, 'EverFiles stands out' by providing a combination of security and affordability.

“By leveraging the current market dynamics, including a steep rise in EFSS adoption and the necessity for secure data handling across sectors, EverFiles is not just another cloud storage solution. It is a strategic tool enabling businesses to thrive in a digital age,” says Steve Porter, managing director, Metrofile Cloud.

According to Porter, EverFiles aims to be at “the heart of digital workplace evolution, providing a seamless and secure platform for businesses to manage and share files.”

The launch Metrofile Cloud offering comes at a time when many businesses across Africa are aggressively embracing cloud and Artificial Intelligence technology.

The company says its move is aligning with regional growth and adoption trends as digital transformation sweeps across South Africa and East Africa.

Metrofile Cloud feels EverFiles is well-positioned to service both countries' business markets.

“The platform's launch is timed to meet an increasing demand for digital workplace tools that complement the shift towards more efficient, collaborative, and remote working environments,” says the company.

It continues: “With features tailored to the unique needs in the region, EverFiles offers secure, user-friendly, and cost-efficient cloud storage solutions that aligns with local regulations and business practices, ensuring data sovereignty and compliance."

Metrofile Cloud asserts that its latest solutions demonstrate its dedication to supporting small businesses to continue to prosper.