TowerCo of Madagascar has completed its brand shift, marking a milestone in the company's alignment with TowerCo of Africa (TOA).

The company revealed the refreshed look today, stating that the rebranding initiative demonstrates its commitment to developing a recognised brand across all TOA operations.

Since starting operations in the island country 12 years ago, TowerCo of Madagascar has provided telecommunications infrastructure in over 1,300 localities in the country’s 23 regions.

Gilles Kuntz, CEO, TowerCo, Africa Madagascar, said: "Our transition to the TowerCo of Africa brand represents an opportunity for us to provide even more value to our clients, partners, and the people of Madagascar.