Amazon Web Services (AWS) recently launched the AWS Start-up Loft Accelerator, a 10-week, virtual, equity-free acceleration program for early-stage start-ups in EMEA.

The company said participants will have tailored personal training with access to experienced advisors, subject matter experts, investors, and some of the world’s most successful entrepreneurs, who have built their businesses on AWS.

“They can also join a large community of entrepreneurs to share knowledge, experience and advice. They will be eligible to join the AWS Activate program, which includes up to US$25K in Activate credits to spend on AWS services, a one-year free AWS Business Support subscription for up to US$5K, access to the pre-built infrastructure templates, and exclusive member-only offers,” the company stated.

Applications open in November 2021 for all start-ups from across the European Union, United Kingdom and Israel, seeking to build and scale their product on AWS.

The first cohort of 25 start-ups will start in early 2022, with the program expanding to more countries across EMEA in the coming months. Interested start-ups can apply to participate in the first cohort here.

“AWS business and technical experts will work closely with the startups. This includes AWS solutions architects who will help startups accelerate the design and development of a minimum viable product. Investors including Entrée Capital and founders, Bernadette Nixon, CEO of Algolia, Cristina Fonseca, co-founder of Portuguese unicorn Talkdesk and AI startup Cleverly, and Dr. Shay David, co-founder and CEO of UK-based startup Retrain.ai and co-founder of Kaltura, will work with the startups. These experts will help to refine business plans, and provide guidance on topics such as finance, marketing, and human resources. AWS accelerator partners will also deliver dedicated content as part of the AWS Startup Loft Accelerator,” the company added.

Eran Bielski, General Partner at Entrée Capital, said, “We focus on investing in great teams who are building businesses in large, interesting markets. We’re delighted to be supporting this new AWS accelerator to give hungry, ambitious and talented entrepreneurs the opportunity they need.”

AWS said the AWS Start-up Loft Accelerator does not take any equity in participating start-ups, has a flexible weekly commitment, supports start-ups from both a technical and business perspective, and because the program is virtual founders do not need to worry about the cost of relocating.

“Our new AWS Start-up Loft Accelerator gives entrepreneurs exactly what they told us matters most when starting a company: access to the tools, expertise, and resources they need to bring their ideas to life,” said Kellen O’Connor, Director, EMEA Start-ups at AWS.

Two start-ups already benefiting from AWS’ investment in similar accelerator programs include Justt and PayEm. Both start-ups experienced rapid growth as a result of participating in the AWS Builder Space accelerator in Israel.

“The infrastructure, support and training we’ve had from AWS has been fundamental to our start-up’s success,” explained Roenen Ben Ami, co-founder at Justt. “It provided us with the confidence we needed to launch our business quickly.”

Justt fights illegitimate chargebacks on behalf of merchants, and since launching their start-up in early 2019, have been able to attract an international customer base across Europe and the US.

“With an increasingly competitive startup market, you need to be able to define and differentiate your business quickly. This can be taxing on the soul. In addition to their expertise, AWS delivered a level of support that was invaluable. They just ‘got’ what we needed and when we needed it,” explained Itamar Jobani, co-founder at PayEm.

PayEm is a spend management platform built on AWS, which has secured US$27-million in Seed and Series A funding from Glilot Capital Partners.