MasterCard, the digital payments and technology company, has named Folasade Femi-Lawal as the new country manager and area business director for West Africa.

Femi-Lawal, who has over 25 years of experience, will be responsible for furthering the company's vision, innovation, and growth agenda in the region.

Furthermore, Femi-Lawal will strengthen collaborations with key stakeholders as the company works to create a more integrated and inclusive digital economy in West Africa.

“Her proven track record of leadership, innovation, and dedication to driving positive change and results aligns perfectly with our vision for the region,” said Mark Elliott, division president for Sub-Saharan Africa at MasterCard

According to the digital payments company, Femi-Lawal has extensive experience as a senior executive, having demonstrated her ability to meet business growth targets in start-ups, turning the around in fast changing environment

MasterCard said: “She has successfully led initiatives in mobile financial services and digital banking strategy at First Bank, Nigeria, over the past decade, and significantly grew the card subscriber base and market share as the head of cards and messaging business.”

Prior to joining First Bank, Femi- Lawal was the head of the United Bank of Africa's loan monitoring arm, where she oversaw credit risk management.

Commenting on her appointment, Femi-Lawal, said: “I am eager to support the Nigerian government’s agenda for developing a powerful, inclusive and secure digital economy, while I welcome the opportunity to further elevate our presence and deliver unparalleled value to our clients and customers."

Femi-Lawal has received numerous awards, including the Outstanding Women in Management award from the United Nations Association of Nigeria and recognition as one of Africa's Top 50 Women in Management.

She has also recently served as vice chairman of the Executive Committee of the Committee of eBusiness Industry Heads and is a member of the Forbes Business Development Council.