Cassava Technologies, a pan-African technology holding company, and eFinance Investment Group, an Egyptian investment management firm, have signed a partnership agreement focussed on Egypt, and the broader region.

The agreement was signed during the 28th Cairo ICT Exhibition and Conference, held last week.

According to a Cassava statement, the partnership aims to accelerate the adoption of digital solutions in Egypt and the MENA region.

The partnership will leverage Cassava’s extensive African communications footprint, infrastructure, and continental experience. Meanwhile, eFinance will bring a strong market presence and reputation in the fields of digital payments infrastructure and digital transformation in Egypt.

“This collaboration between Cassava Technologies and eFinance Group will accelerate the adoption of digital solutions in Egypt and the MENA region. eFinance’s experience across key sectors in Egypt makes it an ideal partner for us as we expand our presence in Egypt and the region,” said Hardy Pemhiwa, president and group CEO of Cassava Technologies.