Turning an e-commerce fling into a long-term relationship with personalised print
Brands must captivate the customer’s sustained interest and turn a single interaction into a meaningful relationship, says Tunca Rodoplu, senior marketing manager, B2B at Canon.
Diversifying communication: the channel opportunity
One solution to digital fatigue is to improve the quality of printed output, says Frederick Jaco Moller, Canon business development manager.
Print from anywhere – but be POPIA compliant
Before printing, the business needs to manage who has access to print and what they’re permitted to print.