New VP Global Marketing joins Infobip Group's Executive Leadership Team
Global cloud communications company, Infobip welcomes seasoned marketing leader Maria Inès Carrelli to the Board of Directors as Vice President of Global Marketing. She joins to lead the company’s marketing strategy and implementation overseeing a team of 100+ globally, launching brand management initiatives and improving customer marketing capabilities across all regions. This role will be instrumental in scaling the company’s growth in new and existing markets while also broadening global industry reach.
An accomplished product marketing specialist with over 10 years' experience in the enterprise marketing space, Maria Inès has a proven track record in creating cultures aligned to brand promises bringing companies closer to prospects, customers and partners.
She joins from Selligent Marketing Cloud where she was the Vice President of Product Marketing and Analyst Relations, a role that was pivotal in educating the market on the value of digital customer experience and engagement leading to increased awareness in the brand and a higher visibility of the products.
Before this Maria Inès was at marketing automation specialist, Emarsys, where she was Director of Global Product Marketing. Prior to that she held various positions at leading technology companies including Criteo and Microsoft where she spent four years as “Search Evangelist” as well as in product marketing for Bing.
“Infobip is undergoing significant transformation as it continues on its ambitious path for innovation and growth. Having a strong marketing strategy in place is key to making this journey a success. This is an exciting prospect for any marketer, and I'm really thrilled at the opportunity to become instrumental to this outcome.” said Maria Inès.
Silvio Kutić, CEO at Infobip commented: “This year we're adopting an exponential growth mindset with ambitious revenue targets that we plan to achieve through customer centric processes, organic growth, an enhanced partnerships programme and new acquisitions. Maria Inès’s expertise in driving awareness and customer engagement with the brand will be central to achieving this. I'm incredibly happy to have Maria Inès as part of the executive leadership team to help take us to the next big milestone.”