MTN Group's Ayoba expands into Kenya, Tanzania
Ayoba, MTN Group’s super app, has successfully expanded its user base into additional markets; namelyKenya and Tanzania.
The African super app also reached a new milestone, topping 30 million monthly active users. This accomplishment, according to MTN Group, demonstrates the app's growing adoption, particularly in key markets, such as Nigeria, Ghana, and Côte d'Ivoire.
Furthermore, the telco says Ayoba has effectively expanded its user base adding to its rapid development since surpassing 25 million monthly active users in May 2023.
"Ayoba's growth reflects our commitment to delivering valuable, user-focused services. This achievement is a significant step in our ongoing journey to deepen connectivity and digital inclusion across Africa," says Jens Schulte-Bockum, COO, MTN Group.
"Our plan for the year is rolling out strongly, "explains Ayoba CEO Burak Akinci. “As we look ahead, our immediate focus is on an enhanced gaming experience, set to pilot in South Africa. This is part of our broader vision to make Ayoba an integral part of daily life across the continent."
Further, the company said, in line with its commitment to sustainable long-term impact in key markets, Ayoba continues to advance its micro apps.
It says, within the past three months, it has launched a key initiative in Nigeria, the Ayoba SME Accelerator programme.