Veselin Vukovic, VP Strategic Partnerships at Infobip.

Global cloud communications company Infobip has introduced SMS and WhatsApp messaging for Adobe Commerce clients making it possible to connect with customers over their preferred channels at key points of the purchase journey.

The integration is part of Infobip’s efforts as an Accelerate Partner in the Adobe Exchange Partner Program to bring valuable capabilities to the marketplace. The addition of these popular channels will enable Adobe Commerce merchants to offer their customers truly connected digital experiences and analytics over popular, convenient and trusted channels, as well as benefit from the scale of Infobip’s 700+ direct carrier relationships.

The new Infobip SMS and WhatsApp Notification adds value by allowing sellers to automatically send contextual alerts in real-time, relating to things like stock levels, personalised special offers and order tracking for more efficient customer service, leading to a better customer experience and increased customer loyalty.

The channels can also be used to communicate abandoned carts and stock replenishment that are proven to help boost conversion for retailers. The channel extensions can be downloaded quickly and easily through an Infobip account.

Tory Brunker, Senior Director of Product Marketing, Adobe Commerce: “E-commerce has experienced unmatched growth over the last couple of years as consumers shifted shopping habits online. For merchants to compete and win in the digital economy, they will need to deliver personalised experiences to the right customer on the right channel at the right moment.”

Veselin Vukovic, VP Strategic Partnerships at Infobip said: “There has been a drastic change in consumer behavior since the start of 2020 that includes a greater need for convenience based shopping and wider acceptance of different communications channels. We’re thrilled to expand our stack of cloud-based communication solutions that will help clients in the Adobe marketplace offer differentiated experience to their customers in what is a fiercely competitive trading environment.”

Layering Infobip’s CPaaS cloud technology onto Adobe Commerce will help transform the customer engagement side of organisations to make it more productive, profitable, and people oriented.

Vukovic concludes: “With this new SMS and WhatsApp Notifications integration with Adobe Commerce, in addition to our current SMS connection with Adobe Campaign, we will continue to build on our existing Adobe relationship and look forward to bringing more value through future innovation and collaboration.”