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MTN Nigeria takes on gaming market

By , ITWeb
Africa , Nigeria , 25 Nov 2020

MTN Nigeria has partnered with Gameloft to launch MTN Gameworld, a new gaming platform for its subscribers.

In a statement released to the media, the operator says the platform will offer the Nigerian gaming community access to “a variety of fun and exciting games online through an extensive premium catalogue from Gameloft and other renowned publishers.”

Speaking on the partnership, Chief Digital Officer, MTN Nigeria, Srinivas Rao said, “We are constantly seeking to deliver innovative products that support the aspirations of our customers, whilst delivering superior user experience. This partnership allows us to provide our customers with access to a variety of exhilarating games from Gameloft and other leading publishers at an affordable rate.”

The operator said the new platform will provide customers with an extensive choice of games, which they can play at subsidised data rates.

“Through the MTN Gameworld app, users can stay up-to-date with new titles that can be streamed or downloaded. It is compatible with Android, iOS and Windows phone devices providing access to unlimited fun. Subscription is available through SMS, app, web, USSD menu (*447#), 131 USSD menu and any other MTN customer channel,” the company stated.

Fintech growth

At the end of October MTN Nigeria reported that it had recovered from elevated volatility caused by COVID-19 to record substantial revenue growth from digital and Fintech services in the nine months ended 30 September.

ITWeb quoted then CEO Ferdi Moolman as saying that Fintech subscribers increased by 1.2 million in the quarter to 3.4 million, driving higher transaction volumes and Fintech revenue growth.

The MTN Group has since reported an increase in the number of MTN Mobile Money (MoMo) users on its network.

The company issued a statement which reads, in part, “By the end of September 2020, nearly 42 million people were regularly transacting on MTN MoMo across 16 markets. This compares to 38 million active users at the end of the first half of 2020, and 35 million at the end of 2019 – ten years after MTN launched MoMo… In the first half of 2020, for example, the value of MTN MoMo transactions was US$61,2 billion, and the group processed 11 752 MoMo transactions a minute across its markets, up 28% from 9 193 transactions a minute in 2019.”

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