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Ericsson announces new VP for MEA market

By , ITWeb
Africa , 10 Feb 2021
Sena Erten, newly appointed Vice President and Head of People at Ericsson Middle East and Africa (MEA).
Sena Erten, newly appointed Vice President and Head of People at Ericsson Middle East and Africa (MEA).

Ericsson has announced the appointment of Sena Erten as Vice President and Head of People at Ericsson Middle East and Africa (MEA) and a member of the region's leadership team.

According to a statement released by the company, Erten will work to realise the company’s people vision in the market area, “inspire and guide the business towards a world-class employee experience that is people centred, adopting the latest digital technologies, and leading the way in driving our company culture.”

“In a fast transforming industry, Sena will drive Ericsson’s people transformation in the region through innovative leadership, attracting and retaining the best talents and helping Ericsson to win in the talent marketplace while creating a compelling employee experience,” the statement continued.

Fadi Pharaon, President of Ericsson Middle East and Africa said, “People are at the centre of everything we do at Ericsson. I am delighted to welcome Sena into her new role. Her extensive knowledge and experience will further strengthen our people function. In a high-paced industry, pushing the envelope of technology, Sena will work to address the fast-changing competence development needs of our company by unlocking the human potential, upskilling and reskilling talents, enabling us to stay ahead of the market and adding value to our customers.”

The tech company says Erten brings 20 years of human resources and executive experience to Ericsson, rooted in a passion for people development, building diverse and inclusive cultures and high-performing, empowered organisations.

Erten adds: “I am excited to join the Ericsson family and be part of the team; realising Ericsson’s vision of an intelligent, sustainable and connected world. I look forward to drive the company’s people strategy in the region, realising the talents’ full potential while building a culture of excellence and supporting our teams in finding new and effective ways to engage, lead and collaborate.”

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