Safaricom has announced the appointment of Rose Ogega to its Board, following Board of Directors' meeting on 12 February 2019.

Ogega will serve as an independent non-executive director effective 12 February 2019.

Nicholas Ng'ang'a, Safaricom Chairman, said: "Ms. Ogega brings wealth of experience spanning over 25 years advising and managing both large, complex and emerging start-up ventures. Her previous boardroom experience and versatility will certainly add value to Safaricom Board, helping take the organisation to the next level of success."

Ogega is currently the Managing Director of Bloom Consultancy, an executive coaching organisation that focuses on leadership development through mentoring and coaching.

In October 2018 Safaricom marked its 18th year of operation and ITWeb Africa reported that market rivals have been pushing the regulator to address the company's dominance and instil balance in the market.

According to the Communication Authority (CA) quarterly report for April to June 2018, Safaricom had 29.7 million mobile subscribers (representing 65.4% market share) and 23.9 million mobile money subscribers (representing 80.7% market share), as well as 69.5% of the mobile data space.