Mondia, a private m-commerce company dedicated to connecting, digitalising and monitising mobile consumers, has announced the launch of Getmo Games, a new gaming service for MTN Nigeria subscribers.

The companies describe Getmo Games as an exciting games service offering unlimited Android and online HTML5 games to subscribers, based on an All-You-Can-Eat (AYCE) subscription model.

“MTN customers can now enjoy thousands of premium casual games across a wide variety of genres with daily, weekly or monthly subscriptions, depending on the preference of the subscriber,” reads a statement released by the partners.

Speaking on the partnership, Chief Digital Officer, Srinivas Raos, MTN Nigeria, said, “We are delighted to partner with Mondia to offer this exciting, convenient and innovative platform to our subscribers. The gaming industry across the world is experiencing a boom because of the benefits of games, which include aiding mental alertness amongst other benefits. AYCE access suits the premium-casual game market, and we’re happy to be at the forefront of that innovation alongside Mondia.cell”

Mondia.cell is the joint venture entity under which Mondia operates in Nigeria.

Mondia said the agreement with MTN Nigeria marks the continued expansion of its offering across innovative subscription models and entertainment platforms, “creating exciting digital experiences for new markets.”

Dr Amadeo Rahmann, Mondia Group CEO, said “African markets, especially Nigeria with its large population and growth of digital streaming services, are primed for the democratisation of content, and Mondia is continuously demonstrating innovative ways of accelerating this trend. Nigeria is a fantastic local hub for content and entertainment, and Getmo Games opens up a valuable new market for us in the country. Mondia’s ability to create end-to-end solutions, including premium content and digital payments, bodes well for our ability to continue to lead the next wave of digitilisation in Africa.”

In late November 2020 MTN Nigeria announced a partnership with Gameloft to launch MTN Gameworld, a new gaming platform for subscribers.

In March this year, Rami Osman, Director for Corporate Sales and Marketing, MediaTek Middle East and Africa said mobile gaming has come into its own over the past few years. Analysts say the gaming industry generated $85-billion in value in 2020, while an estimated 2.5 billion people play games on mobile devices.

Osman also referred to how bespoke technology elevates the gaming experience.

“Technology companies are focusing on providing hardware technology designed to enrich mobile gaming on smartphones. Premium gaming chips for global smartphone brands include powerful for the 5G era, which has seen significant adoption in 2019 and 2020. This technology includes a wealth of features that speed up game load times; create reliable, low-latency connections by managing multiple networks; and manage resources to provide consistently high frame rates, all while maximising battery life. Smartphones are also starting to feature next-generation wireless audio and ray-tracing graphics capabilities for augmented reality and other immersive gaming experiences,” he said.