Don’t WhatsApp me, I’ll WhatsApp you
As it stands, WhatsApp Business is a strong self-service channel says Dori-Jo Bonner, Strategist at Striata Africa.
Dori-Jo Bonner
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Shifts in customer behaviour and expectations
In South Africa, e-commerce went from making up just 1.8% of total retail sales in 2018 to just over four percent in 2021 says Dori-Jo Bonner, Strategist, Striata Africa.